SOFTIMAGE|CAT 3 Now Available

New character animation plug-in offers easy, non-technical rigging and animation workflow, motion layering, and muscle simulation for Autodesk 3ds Max artists

Tewksbury, Mass – August 3, 2007 – Avid Technology, Inc. (NASDAQ: AVID), today announced that Softimage has released SOFTIMAGE®|CAT™ 3, the latest version of the popular character rigging and animation plug-in for Autodesk® 3ds Max® software. With this latest software release, Softimage continues to demonstrate its industry leadership in character animation by providing artists with a more flexible way to create complex 3D characters and animations inside 3ds Max software. Avid and its Softimage, Co. subsidiary acquired the intellectual property assets of Character Animation Technologies Ltd., in 2006.

“CAT is the single most powerful rigging tool I have used in all my years working with 3ds Max. My clients are excited by the prospect of implementing CAT 3 into their animation pipelines,” said Paul Hormis, Owner and CEO, Hyperbolic Enterprises Inc, of Southern California.  “After doing hundreds of rigs as a Character Technical Director, I find CAT to offer the most flexible and easy-to-use skeletal deformation and animation system on the market. CAT allows me to rig humans, spiders, dragons, and even snakes with relative ease and far fewer constraints.  The new CATMuscle system allows me to add even more realistic features to each rig, which in the past, would have been both time and cost prohibitive.”

New features in SOFTIMAGE|CAT 3 software include:

• New character rig presets – allows customers to add skin meshes, deformation objects, manipulator objects, and any kind of 3ds Max object to a character rig
• Real-time update to pre-set character rigs – allows animators to continue working on a rig while technical directors refine the character
• CATMuscle – offers realistic skin and tendon deformation for 3D character rigs
• Procedural controls for bones – gives artists the flexibility to add extra behaviors to rigs at the core bone level, and apply secondary dynamics or reaction controllers for customized animations
• Joint limits - constrains rigs to realistic human physiology and allows artists to restrict bone movements to a pre-defined range, including inverse kinematics (IK)

“This latest version of SOFTIMAGE|CAT underscores our commitment to delivering cutting-edge character animation technology for 3D artists working in pipelines based on 3ds Max,” said Philip R. Taylor, CAT product manager for Softimage.
SOFTIMAGE|CAT 3 also includes updates to the CAT capture animation tool for an accelerated, more responsive workflow. New pipeline tools include a batch importer that transfers data into CAT, and a script-based batch exporter that allows users customize specific transfer operations. Customers can review all of the new features and benefits of CAT 3 at http://www.softimage.com/cat  or on the CAT Wiki at http://cat.wiki.avid.com.

Pricing & Availability

SOFTIMAGE|CAT 3 is available now for USMSRP $995 via download delivery from http://www.softimage.com/cat. Customers on CAT 2 can upgrade to CAT 3 for MSRP $295.

About Softimage Co.

Softimage Co., a subsidiary of Avid Technology, Inc., develops innovative 3D character creation and effects tools to animators and digital artists in the film, broadcast, post-production and games industries. Its product line includes SOFTIMAGE|XSI®, the most advanced 3D animation and character creation software for next generation games & film, and SOFTIMAGE|FACE ROBOT®, the first production for lifelike facial animation, SOFTIMAGE|CAT, a complete character animation system plug-in, and Alienbrain®, an industry leading production asset management solution for creative teams. For more information about Softimage, please visit www.softimage.com.

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

© 2007 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Avid, Digidesign, Film Composer, Pro Tools, SOFTIMAGE, FACE ROBOT, CAT and XSI are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. Alienbrain is a trademark of NXN Software GmbH. All other trademarks contained herein are the property of their respective owners.